Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and...
inventory
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday....
If brands want to see themselves in the Big Game, they better move fast. Two months after Fox wrapped its...
Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its...
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments...
March Madness is ready to come roaring back, returning with fans for the first time since 2019--and advertisers have already...
It's safe to say different forms of TV make it hard for advertisers to keep track of who they're reaching...
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory,...