Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It Takes Two ACR data and ad analytics...
Linear
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday....
The giants of linear TV are fully aware of the power of streaming. Yet it’s difficult for linear budgets to...
Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced...
Fiverr is a site that matchmakes freelancers with companies looking to meet immediate, one-off business needs. But now that remote...
Marketers need to pick the right tools to help them get the job done. And these days, linear TV often...
Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up. But traditional panel-based...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...