Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and …...
measurement
The audio advertising market is heating up, and investors are getting in on the action. Audio analytics platform Veritonic announced...
Matthew PapaSVP, Business & Corporate Development“On TV & Video” is a column exploring opportunities and challenges in advanced TV and...
NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is...
In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video –...
The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the...
TORONTO, Today: The World Out of Home Organisation has launched its new global guidelines for audience measurement, at the WOO...
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for...
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...