The ad industry’s efforts to create universal measurement standards for gaming environments just took a major leap forward. Tuesday, the...
measurement
TORONTO, Today: The World Out of Home Organisation has launched its new global guidelines for audience measurement, at the WOO...
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for...
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention. On Tuesday, Human Ventures announced...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly...