WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
measurement
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first...
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on...
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....