Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to...
measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
AUCKLAND, Today: JCDecaux NZ and oOh!media NZ have entered into an arrangement where the JCDecaux-developed out-of-home audience measurement platform Calibre...
TV measurement is hamstrung by household-level data. Despite the scale of set-top box and smart TV data, there’s no easy...
For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. A code error...
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...