It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the...
mobile
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
Machine Zone’s (MZ) experiment with homegrown ad tech is over.The gaming company shuttered Cognant, an internal demand-side platform created in...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...
Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency...
As Apple cuts down on lock screen clutter, app marketers should take notice.In the wake of Apple’s latest do-not-disturb feature...
Unilever CMO Keith Weed gave influencer marketing a black eye at Cannes this year with a call for brand marketers...
Facebook’s been doing the Cannes thing for several years, but this year was the second that execs from Messenger donned...
Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking...
Teamwork makes the dream work. At least, that could be the new Salesforce mantra for a suite of cross-cloud integrations...