Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo.But reaching her with the right message on...
mobile
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery...
Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
Twitter unveiled a slate of live streaming and original programs at the company’s NewFronts presentation Monday night, coupled with new...
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells...
AT&T CEO Randall Stephenson testified on Thursday in defense of the company’s $85 billion acquisition of Time Warner, which is...
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data...
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...