Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.”But advertisers are starting to inform...
mobile
AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability.The mobile...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed.The mobile ad...
Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic...
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Reddit is banking on native mobile ads to generate advertiser karma.Starting March 19, advertisers will be able to buy native...
The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...