This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
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The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad...
In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
Product and marketing go hand in hand at OkCupid.There’s a dotted line between user engagement, platform tweaks and the deployment...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
Two years ago, lift tests weren’t something OLX Group even talked about.Today, lift tests, which measure the incrementality of a...
Searching and not being able to find the perfect GIF to embed within a chat is the definition of a...
AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out,...
Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according...