Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone...
mobile
MoPub is getting very cozy with its viewability vendors.On Thursday, the Twitter-owned mobile ad exchange released the latest version of...
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more...
Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance...
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
The growth and product teams at delivery service app Postmates count on the same types of data to do their...
The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new...
Jebbit has a fresh approach to data collection: Ask the consumer to participate.The Boston-based startup, which announced a $6.8 million...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...