What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … ...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the...
AUCKLAND, Thursday: NZ print media circulations held up well over the past 12 months, according to the latest year-on-year Nielsen...
Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM. Nielsen’s new client engagement platform, provides single sign-on...
Today Nielsen (NYSE: NLSN) announced an exciting new venture in collaboration with New Zealand’s Radio Broadcasters Association to fuse radio...
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...