Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a...
nielsen
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … ...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the...
AUCKLAND, Thursday: NZ print media circulations held up well over the past 12 months, according to the latest year-on-year Nielsen...