As technology and industry self-regulation converge to make supply and demand path optimization more seamless and efficient, we need a...
programmatic
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for...
Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay...
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news....
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition...
The Acceptable Ads Committee (AAC), the group that establishes quality guidelines to whitelist ads on ad blockers, has a new...