Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay...
programmatic
A podcast interview withRuben SchreursChief Product OfficerThe programmatic supply chain is a confusing, murky and complex mess. That’s not news....
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Headwinds are blowing, but CTV is growing. Sound familiar? That’s because it’s become an oft-heard refrain from ad tech CEOs...
A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition...
The Acceptable Ads Committee (AAC), the group that establishes quality guidelines to whitelist ads on ad blockers, has a new...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Eric WarburtonSVP of Technical Account Management and Platform Partnership Success“Data-Driven Thinking” is written by members of the media community and...
Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and …...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Happy July 4! This classic AdExchanger comic was originally...