An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
programmatic
Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail...
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...