“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
programmatic
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it...
As programmatic advertising fast becomes a core feature in the digital marketing landscape, Jane Ormsby, founder and MD of Scroll...
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As technology continues to develop, marketers have access to increasingly sophisticated tools, such as programmatic marketing, to reach the right...
Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising...