Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
programmatic
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse...
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed...
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it...
As programmatic advertising fast becomes a core feature in the digital marketing landscape, Jane Ormsby, founder and MD of Scroll...
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As technology continues to develop, marketers have access to increasingly sophisticated tools, such as programmatic marketing, to reach the right...