Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
programmatic
Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it...
As programmatic advertising fast becomes a core feature in the digital marketing landscape, Jane Ormsby, founder and MD of Scroll...
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As technology continues to develop, marketers have access to increasingly sophisticated tools, such as programmatic marketing, to reach the right...
Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that...
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of...
Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer...