The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
programmatic
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....
Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select ten...