Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA)...
programmatic
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising...
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a...
AUCKLAND, Today: MediaWorks announced today the appointment of Max Charnin as Head of Programmatic Outdoor and Audio, starting in April...
MediaWorks announced the appointment of Max Charnin as Head of Programmatic Outdoor and Audio, starting in April 2024. Charnin is...
Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription...