Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue...
Publishers
Sponsored post byBenjamin Lanfrychief supply officerOgurySPONSORED BY:While third-party cookies and other PII-based ad identifiers are going extinct, there are still...
Rob BeelerFounder and CEO“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
When the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience...
Oleksii BorysovVP of Product“The Sell Sider” is a column written by the sell side of the digital media community. Today’s...
Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away...
The intent media model has come to dominate the digital media world, and Future plc is one of its most...
With a recession looming and even more signal loss on the way, publishers need to experiment to find the best...
Smart publishers have to come to grips with a number of different targeting and measurement solutions and standardizing in order...