After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Publishers
There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Be There In A Snap Snapchat is an example...
Brands without scalable first-party data are turning to retailers to connect directly with customers. At the same time, writes Andreas...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...
Sponsored post byMary BusheeContent WriterTipaltiSPONSORED BY:Ad tech and media companies know the importance of differentiating themselves in a highly competitive...
Kargo has announced the acquisition of Ziggeo, a video player and technology company, bringing a suite of products to Kargo’s...
A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data...
Marketers are often mission-driven. But too often, when informing the public through news and information is of utmost urgency, marketers...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...