When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue...
Publishers
Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group...
Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched...
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and...
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will...