For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
Publishers
Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of...
Publishers can now opt out of having their data used to train Google's AI models such as Bard. Top line...
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream...
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are...
Google's early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a...
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes...
Microsoft’s Xandr informed publishers in a memo sent Friday that it will not be making any further payments for MediaMath...