The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired...
retail
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative...
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation...
Criteo has lowered its full-year revenue guidance as it seeks to evolve its pricing model, the company said during its...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
Criteo on Friday released a suite of products, including audience matching and customer prospecting, as well as a new policy...
Ad tech vendors are clicking “add to cart” on first-party retailer data. As brands and retailers grow more comfortable sharing...