Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
Solution
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code,...
This year's Brandweek event arrives during an exciting, inspiring time of change and transformation. But the 2020 equity uprising isn't...
Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout...