SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is...
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Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today,...
From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also...
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best...
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for...
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more...
CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at...
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering...
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted...