Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward. In January, the Austrian data protection authority (DPA)… Continue reading »
The post Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean? appeared first on AdExchanger.
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