Google And IAB Europe Are Losing Data Privacy Lawsuits In The EU, But What Does It Mean?

Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out navigating the GDPR and last year’s Schrems II decision, which invalidated Privacy Shield, the former data-sharing agreement between the US and the EU, is far from straightforward. In January, the Austrian data protection authority (DPA)… Continue reading »

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