To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM […]

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