Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM […]
The post To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google appeared first on AdExchanger.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment