Two hundred and forty-three--that's the number of soda bottles that appeared in Mountain Dew's Super Bowl commercial this year. More...
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Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the...
Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the...
DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on...
After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for...
Consumer food preferences are changing almost as quickly as their media habits. For 130-year-old packaged foods brand Del Monte, keeping...
CPG giant Unilever has 400 brands in its portfolio.Multiply that by a fragmented media landscape, an international consumer base and...
Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand.While Qualcomm technology powers smart phones with wireless...