It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its...
Analytics
Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow....
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Google has tried – and so far mostly failed – to get its customers on board with major new migrations for...
In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in...