Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $ 2.3 billion. According...
Buying
YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all...
Americans' disposable income is estimated to reach $ 22.8 trillion by 2026, up 23% compared to 2021. More than in...
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution...
Infillion's $ 22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The...
Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate...
PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...