There are some marcom agencies where growth in their early years is nothing short of spectacular. Often--though certainly not exclusively--they'll...
Buying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral...
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a...
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale...
Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints...
In its quest to save Gen Z from the environmental curse of fast fashion, thredUP has enlisted help from the...
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...