Sponsored post byAlbert NietoCo-founder and Co-CEOSeedtagSPONSORED BY:You can read hundreds of think pieces on new approaches to targeting in a...
contextual
Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global...
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...
What does “Catfish” have in common with cookies? Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show...
As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool,...
Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients...
It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of...
Dotdash Meredith CEO Neil Vogel has a post-cookie plan. IAC is planning to consolidate the Dotdash and Meredith ad sales...
With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is...