As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool,...
contextual
Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients...
It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of...
Dotdash Meredith CEO Neil Vogel has a post-cookie plan. IAC is planning to consolidate the Dotdash and Meredith ad sales...
With the looming threat of privacy crackdowns across the globe – and big platform changes coming – contextual advertising is...
Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart...
Street Appeal Outbrain will acquire Video Intelligence, a contextual targeting startup focused on video and CTV, for $ 55 million....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....