Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
Data
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything...
With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to...
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry...
In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...