We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the...
Data
For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm,...
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
AUCKLAND, Friday: FCB/SIX teams up with Kiwibank to lead direct customer engagement, focusing on a data-driven communication strategy. The partnership...
Across the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these...
2degrees and TBWA\NZ have teamed up once again to bring back Paulie the giant AR Data Piñata and this time...
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling...