Blackstone made one of the splashiest digital media deals of the past year last week when it acquired the B2B...
Data
To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on...
Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company's mission to diversify...
To further strengthen data insights and business performance, Akilesh Chokkanathapuram has been brought on board as TRACK Aotearoa’s first dedicated...
LiveRamp is expanding into identity resolution with a new product called Portrait Engine. The idea with Portrait Engine is to...
As IPG's FCB invests in data and technology to expand its creative output, the agency network is reflecting that priority...
Havas Media Group hired the newest member of its executive leadership team in North America away from one of the...
Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Probed The Irish aren’t so lucky, at...