“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Data
If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely...
Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
New Zealand’s advertising market has rebounded strongly from recent Covid-related declines, finishing the year on a high by reporting a...
Digital ads that use The New York Times’ first-party data accounted more than 20% of the Times’ core ad revenue...
GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a...
Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission...
Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic),...
Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from...
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead...