The more things change, the more they stay the same. The old adage applies to the new media landscape, where...
Data
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in...
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence.Marketers...
When Brooks embarked on an initiative to organize its data last year, it was ready to sprint. But a year...
Sojern is hopping a flight to funding town.The 10-year-old travel-focused ad tech company announced a monster $120 million financing round,...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature...
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and...
Credit card loyalty programs are table stakes for banks – nearly every bank has one. Points often accumulate unused and consumers...