Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
Linear
If addressability and cross-platform are the two most important TV buzzwords today, FreeWheel’s latest pilot is killing two birds with...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
As she heads into this year's upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of...
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech...
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear...
As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...
The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now...
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear...