On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
measurement
On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly...
As the media and technology landscape rapidly transforms, measurement struggles to keep up. With the evolving consumer cross-platform journey, advertisers...
Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...
Although cookies will soon be off the menu and mobile identifiers are under fire, advertisers are taking their sweet time...
At Tuesday's ONE22 conference, NBCUniversal shared its second update on its ad tech stack One Platform’s developments for its clients....
It’s a familiar story – He picked up a new pandemic hobby, while finding pockets of time away from small...
To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...