To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics...
measurement
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...
What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook...
With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands....
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...