Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
measurement
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...
What Will Digital Advertising Look Like Six Years From Now?; The IAB Warns Of ‘Measurement Blackout’
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook...
With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands....
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...
Snap Inc. reported strong growth in its revenue and user base during its Q4 2021 earnings report. Total revenue for...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want...
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...