It’s a post-ATT world, and Facebook is still figuring out how to live in it. On Wednesday, Facebook shared an...
measurement
Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month,...
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...
More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under Pressure NBCUniversal is turning the screws on Nielsen...