Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold, Chief...
measurement
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. DoubleVerify went public...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch,...
After technological advancements, a global pandemic and a major ratings miscalculation by Nielsen, TV consumption and viewership are evolving at...
Crackle Plus touted $ 2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup...