On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first...
measurement
Nielsen started alpha tests of its TV measurement system that spans streaming and linear TV. Nielsen ONE will measure the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on...
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new...
Nielsen took some kicks while it was down this year, delivered courtesy of rivals happy to capitalize on its MRC...
Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies...