The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision...
mobile
Yieldmo has its eye on your thumb.For the last five years, the mobile ad startup has been working on a...
Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a...
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem...
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...
Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include...
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...