"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
mobile
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any...
That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share...
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights.On...
The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of...
“The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s...
It looks like China is not the ultimate exit for ad tech.Late Tuesday evening, app marketing platform AppLovin said that...
The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the...
Google is opening up an API to stop fraudsters from stealing credit for app installs, and mobile measurement and attribution...