Marketers are open to spending on location data, but they lack the proof to show that their efforts are working.“It’s...
mobile
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers.Apple’s primary goal with...
Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials...
Retargeting is largely associated with product ads that stalk users across the internet.But Facebook sees retargeting as a tactic that...
IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer...
The Body Shop is tapping into mobile wallet as more than just a way to pay.The cosmetics and skin care...
When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a...
Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...