Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If...
NBCU
Former Warner Bros. TV president Susan Rovner, who left the company Oct. 2, is heading to NBCUniversal to head up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn...
When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paying For Mistakes NBC has notified some brands and agencies...
Keep calm and … develop automated systems for advanced TV ad buying?A question mark loomed over OpenAP when founding member...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...