Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the...
Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Forthcoming cookie deprecation is fundamentally...
AUCKLAND, Monday: Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Nielsen NZ country director...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet...
Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics...