Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Forthcoming cookie deprecation is fundamentally...
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AUCKLAND, Monday: Nielsen has launched its enhanced Digital Ad Ratings Solution, Powered by Identity, in New Zealand. Nielsen NZ country director...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet...
Nielsen didn’t have a contingency plan for being unable to service its panel during the pandemic. In some ways, that’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics...
Nielsen Holdings has rejected an acquisition offer of roughly $ 15 billion from a private equity consortium, explaining that the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Keep It Clean Clean room? More like a...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...