The JIC is looking to set the record straight on not just its requirements for currency, but also that it...
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The MRC reinstating its accreditation of Nielsen's national ratings might improve the measurement giant's standing in the TV currency race....
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to...
This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The...
AUCKLAND, Today: The Dominion Post, and Otago Daily Times posted modest readership increases in the latest Nielsen national newspaper report...
Phase one of Nielsen ONE is finally complete. Nielsen ONE Ads, the first module of its cross-screen measurement platform Nielsen...
Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to...
Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...