C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...
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Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television...
Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television...
Nielsen has unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a...
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC). Tasked with driving...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued...
NBCUniversal highlighted three streaming-oriented companies it is considering – Conviva, Dumbstruck and Truthset – to create a framework for alternative...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...