Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very...
performance
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely,...
Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold,...
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to...
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign...