Performance marketers have heretofore been reluctant to explore the waters of out-of-home advertising, and with good reason: By and large,...
performance
Sponsored post byErin MadorskyUS Chief Strategy OfficerMiQSPONSORED BY:Life is about balance. Day and night, predator and prey, birth and death....
An interview withMatthew KoontzHead, Product“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video....
The last two years have seen political and social upheaval unlike any other, not to mention soaring inflation that has...
An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes...
Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It's Bassik's solution for clients who...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...
This is a story of love and data and branding. Don't worry: The protagonists are living happily ever after. You...
The sprawling media company Red Ventures, home to dozens of publishers including Bankrate and Lonely Planet, announced on Thursday that...
Talk to any brand executive from any type of company, and you'll get the same answer: Successful companies have to...