“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
programmatic
The term “sustainable marketing” calls to mind disposable bamboo razor handles from Schick, the promise McDonald’s made last year that...
2021 was the year of Convergent TV, and 2022 is poised to be even bigger as it remains one of...
Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer...
TVNZ is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an...
Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a...
It’s a bird! It’s a plane? It’s … another industry advertising ID. The European Unified ID (EUID) was launched on...
AUCKLAND, Tuesday: JCDecaux New Zealand has announced the national launch of programmatic trading across its roadside digital large format network....