Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...
programmatic
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional...
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s...
The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the...
For the Daily Mail, the best way to foster advertiser trust is to work directly with brands. The publication still...
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid...
Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new...
CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year...