Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new...
programmatic
CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year...
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers...
What does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question...
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – ...
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in...
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report....